Under Section 48(1)(d) Children's Commercial Communications Code & General Commercial Communications Code of the Broadcasting Act 2009, any listener may refer a complaint to the BAI if they are unhappy about advertising / commercial communication content on an Irish licensed broadcasting service (both radio and television).
Your complaint must be made no later than 30 days after the broadcast.
When submitting a complaint concerning a commercial communication, a complainant may refer to the Children's Commercial Communications Code or the General Commercial Communications Code.
A commercial communication is defined as 'any form of announcement on radio and television coming within the recognised character of advertising, sponsorship and teleshopping and any other form of commercial promotion.
General Commercial Communications Code
Main Sections:
3. General principles and rules applying to all commercial communications (including the protection of the individual & society; offence, harm and human dignity; transparency; and assessment) 4 General rules pertaining to all advertising and teleshopping 5 Rules pertaining to specific advertising techniques 6 Rules pertaining to sponsorship 7 Television product placement 8 Rules pertaining to specific products and services 9 Prohibited communications 10 Appendix (a list of principal legislation that may affect commercial communications)
Children's Advertising Code
Main Sections:-
1. Social values 2. Inexperience and credulity 3. Undue pressure 4. Special protection for children in advertising 5. General safety 6. Violence 7. Diet and Nutrition 8. Parental responsibility 9. Programme characters 10.Product prohibitions and restrictions 11. Identification and separation 12. Insertion of advertising
Details of Complaint
Please complete these details in full
Advert Title / Broadcast Item
Date of Broadcast: dd/mm/yr
Time of broadcast (if applicable)
Is the complaint an infringement of:
Please select relevant category
48(1)(d) General Commercial Communications Code
48(1)(d) Children's Commercial Communications Code (Children's advertising refers to advertising that promotes products, services or activities that are deemed to be of particular interest to children and/or are broadcast during and between children's programming. Children's programmes are programmes that are commonly referred to as such and/or have an audience profile of which over 50% are under 18 years of age)
Please complete this section briefly, summarising the main points of your complaint (alternatively, you may attach your complaint to this form).
Date (form completed):
Complainant:
Please Complete These Details In Full
Surname
First Name
Mr. / Mrs. / Ms.
Address
Daytime Phone Number
Email (if applicable)
Fax Number (if applicable)
If hand delivering/posting/faxing this form, the complainant must sign the form here
Signature:________________________________
The personal contact details submitted are for use by South East Radio only.
Is the matter complained of the subject of any proceedings in a court of law in the Republic of Ireland?
Yes
No
To finish, please read through the above form to ensure all your details are correct.
Please post, e-mail or fax this complaint form to South East Radio. The relevant contact details are:-
Liam Dwyer Telephone: 053-9145200 General Manager Fax: 053-9145295 South East Radio Email: complaint@southeastradio.ie Custom House Quay Website: www.southeastradio.ie Wexford Town
